Fabrizio Freda is President and Chief Executive Officer of The Estée Lauder Companies, a position he assumed in 2009. In this role, he is responsible for developing and achieving the Company’s overall vision, strategy, financial objectives and investment priorities. Mr Freda is also a Member of the Company’s Board of Directors. He joined The Estée Lauder Companies in March 2008 when he was appointed President and Chief Operating Officer. In this role, Mr Freda was a key architect of the Company’s long-term strategic plan, which is focused on gaining market share in the global prestige beauty industry and generating sustainable, profitable growth.
Prior to joining The Estée Lauder Companies, Mr Freda had an outstanding 20-year career at Procter & Gamble (P&G), where he was responsible for various operating, marketing and strategic efforts. His last position at P&G was President, Global Snacks, where he restructured the business, orchestrated its successful turnaround and managed employees, factories and research and development centers around the world. Mr Freda also spent more than a decade in positions of increasing responsibility in the Health and Beauty Care division at P&G. During that time he led the launch and expansion of the Pantene hair care brand in several European countries. From 1986 to 1988 he directed marketing and strategic planning for Gucci SpA.
Mr Freda attended University of Naples Federico II and holds a degree in Economics and Business Administration. In 2012, he was appointed to the Board of Directors of BlackRock, Inc. In 2013, he was appointed to the Advisory Board of the Global Business Initiative at Georgetown University’s McDonough School of Business. In 2015, Mr Freda was awarded Italy’s prestigious ‘Cavaliere del Lavoro’ by President Sergio Mattarella.